ADDITIONAL READINGS & REFERENCES:
1. Ray Guha, Shantanu, The Great Rural Bazaar, www.rediff.com, August 28, 1995
2. Bhattacharjee, Dwijottam & Joseph, Sandeep, Saving Coke, Businessworld, March 6, 2000.
3. Bhatnagar, Jyotsna, It’s Advantage Coke, Financial Express, October 4, 2000.
4. Kaul, Pummy, Coke Accepts: Thumbs Up for Desi Taste, Indian Express, August 14, 2001.
5. Gupta Parul, & Das Gupta, Surajeet, Coke Chalks Out $40 M Plan for 200 Ml Segment, Business Standard, February 5, 2002.
6. Gupta Parul, Coke Posts Maiden Profits in India, Business Standard, February 8, 2002.
7. Coke Hits the Country Road in Strategic Shift, Business Standard, March 22, 2002.
8. Coke's Drive to Quench Rural Thirst this Summer, The Hindu Business Line, March 23, 2002.
9. Majumdar, Sourav & Singh, Namrata, ‘Coke Aims to be Part of the Fabric of Indian Society’ – Interview with Alex Von Behr, Financial Express, March 25, 2002.
10. Bhushan Ratna, Coke Hopes to Steal Thunder with New Thanda Campaign, The Hindu Business Line, May 11, 2002.
11. Kripalani, Manjeet, Rural India, Have a Coke, BusinessWeek, May 27, 2002.
12. Bose, Sushmita, Cold Drinks Turn Hot, Business Standard, August 13, 2002.
13. Coca-Cola Initiative for Rural Schools, The Hindu Business Line, September 5, 2002.
14. Shatrujeet. N & Vaid Dixit, Sumita, ‘Thanda III’ – Coke Scores on Naturalness, www.agencyfaqs.com, September 30, 2003.
15. Bhushan, Ratna, Coke Ho To Aisi, Catalyst – The Hindu Business Line, November 21, 2002.
16. Coca-Cola for Rs 5 and Rs 8, www.blonnet.com, December 28, 2002.
17. Kripalani, Manjeet & Clifford, Mark. L, Finally, Coke Gets It Right in India, BusinessWeek, February 10, 2003.
18. Bhandari, Bhupesh & Gupta, Parul, Finally, Coke Gets Some Fizz, Business Standard, March 25, 2003.
19. Jacob, Anil. G, Picking Rural Pockets, Business Standard, April 22, 2003.
20. Bhushan, Ratna, Coke Undertakes Fastest Capacity Expansion, The Hindu Business Line, May 29, 2003.
21. Jagannathan. K. T., Coca Cola India to Expand, The Hindu, June 3, 2003.
22. Bhushan, Ratna, A Summer of Content, Catalyst – The Hindu Business Line, June 5, 2003.
23. Gupta, Parul, Coke, Pepsi on a Rural Drive to Push Sales, Business Standard, June 5, 2003.
24. Bhatnagar, Mohini, Coke and Pepsi Have Never Achieved the Kind of Sales Growth in India as They Have in the Past Two Months, www.domain-b.com, June 6, 2003.
25. Gupta, Parul & Ghosh, Partho, Drinks Sales up Sharply, www.rediff.com, June 7, 2003.
26. Shashidhar, Ajita, Colas’ Countryside Crusade, Catalyst – The Hindu Business Line, July 3, 2003.
27. Coke to Invest Further in Indian Operations, Business Standard, July 4, 2003.
28. Jain, Shweta, Which is the ‘Real’ Thing?, Business Standard, July 29, 2003.
29. ‘Indian Marketers Must Focus on Rural Market for Growth’, www.in.news.yahoo.com, August 20, 2003.
30. Coca-Cola India Says Has Cut Costs by 30-40% Per Case, www.hindustantimes.com, August 20, 2003.
31. CII meet on `Battling for Market Share' — `Rural Marketing Has Its Own Boons and Banes', www.blonnet.com, August 21, 2003.
32. Coca-Cola Lassi, Nimbupani to Woo Villagers, www.tribune.com, August 21, 200
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